Ravindra Jadeja seems to be the new corporate favourite. According to a report in Deccan Chronicle, Jadeja's star has been on the rise ever since his awe-inspiring performance in the Border-Gavaskar Trophy when he snaffled 24 wickets which preceded a fantastic IPL season.
“Playing in his first ICC event, Jadeja showed no outward signs of pressure and wasn't overawed at the prospect of playing against some of the best players in the world. In a way, Jadeja and Shikhar Dhawan seem to embody the nonchalance that is the backbone of the present Indian side,” says the report, adding that Jadeja, who got the prestigious 'Golden Ball' for ending up as the highest wicket-taker in India's victorious Champions Trophy campaign, has been receiving some attractive endorsement offers from national as well as multi-national brands.
According to a report in The Hindu, Jadeja also played a pivotal role with his invaluable contribution of 33 which helped India reach 129.
"We are currently evaluating the offers. You will soon see some very interesting brands associating themselves with Jadeja," Arun Pandey, whose company Rhiti Sports manages the Saurashtra all-rounder, stated.
According to a report in Indian Express, to match his on-field exploits, Jadeja has also worked hard on creating an image with his hairstyle, handle-bar moustache, tattoos which certainly makes him stand out from the rest of the pack.
"Corporates look for an x-factor in a player and Jadeja as a package is certainly an attractive proposition," a senior official of a leading advertisement firm explained.
Jadeja's popularity has also increased manifold during the last edition of IPL when his skipper Mahendra Singh Dhoni released the first installment of 'Sir Jadeja jokes' on twitter.
With everything going his way, no wonder that 'Brand Jadeja' is ready to hit the market with full force.