New Delhi: The third edition of the Mahindra Youth Football Challenge (MYFC), the country's largest Under-14 School Football Tournament, will kick off on October 27, 2012 in the garden city of Bangalore, signaling the beginning of intense footballing action. It will then travel to six more cities, before culminating with the best footballers being picked to travel and train with Celtic Football Club.
The Bangalore Intra-City Round of this unique Under-14 School Football Tournament and talent hunt will feature 32 of the leading soccer playing schools from the city, who will compete amongst themselves to bag the honour of 'Champion School' of Bangalore. The Bangalore champions will then lock horns with five other champion schools from Delhi, Kolkatta, Kerala (Kochi & Calicut), Mumbai and Goa in the Inter-City Finals to decide the winner of the Mahindra Youth Football Challenge. Playing in seven cities ensures that the tournament casts a wide net to identify some of the most talented junior football players in the country.
MYFC is the Mahindra Group's commitment to promote football at the grassroots level. The company has partnered with Scottish football giants, Celtic Football Club, who will take on the responsibility of training and grooming young talent, identified through this initiative. This year too MYFC has got on board 92.7 BIG FM, the country's largest FM network, with 45 radio stations across the country, as the official Radio Partner for this edition of the tournament.
The MYFC initiative is being promoted and executed by leading sports management company, Procam International.
Speaking on the occasion, Mufaddal Choonia, Dy. General Manager, Corporate Strategy, Mahindra & Mahindra Ltd said, "We are excited to announce the third season of the Mahindra Youth Football Challenge. The previous two seasons have been highly successful in developing talent at the grassroots level and giving young boys an opportunity to play football in a professionally managed environment and train with Celtic Football Club, which is one the leading football clubs in the world. The MYFC embodies our Rise philosophy perfectly."
Commenting on the third edition of this top-class event that will be played in seven cities, Vivek B. Singh, Jt. Managing Director of Procam International, said, "It is indeed a pleasure to be associated with a project that involves such reputed entities as Mahindra and Celtic FC. Procam International is committed to giving India's junior footballers a professional playing experience, enabling them to focus completely on the task on hand, which is to play good football."
Speaking on their association with the event, Pankaj Vassal, Regional Business Head, West and East, 92.7 BIG FM said, “It has been our endeavor at 92.7 BIG FM to reach and entertain audiences across the length and breadth of the country, impacting lives positively and we remain committed to doing that through all our initiatives. We are pleased to be associated with MYFC, which has been institutionalised to offer a platform to young footballers, who can be groomed to become specialists in the sport.”
The Bangalore leg of the MYFC is being conducted by the Bangalore District Football association of KSFA. The matches will be played at the Bangalore Football Stadium.
Among the top 32 schools invited to participate in the championships are major names that include Govt. Sports School, St. Alloysius HS, Parikrama Center of Learning, Shri Shri Ravishankar Vidyamandir, Christ Academy, Little Flower English, Karanataka Vidyashala, Presidency International School, Ryan International, Mallya Aditi International, Army Public School, Green Hood International School and St Joseph's High School.
The second Inter-City Challenge of the Mahindra Youth Football Challenge was won by Pandua S.B.S High School, Kolkata, making it two in a row for Kolkata schools, while Central Reserve Police Force High School, Delhi finished runner-up.
By Indian Sports News Network