Cricketer Rohit Sharma launches 1st Adidas “Homecourt” Shop-in-Shop at Sports Station Store at Vama

Rohit Sharma RishabMumbai: Cricketer Rohit Sharma was present for the grand launch of Adidas “Homecourt” shop-in-shop at “Sports Station” at Vama Department Store in south Mumbai. Sports Station is a chain of Multi brand Outlets, specializing in the Sports segment. This is a one-of-a-kind premium shop-in-shop execution by Adidas, which houses not just Adidas sports, but also Adidas Originals.

Sports Station is the brain child of the renowned manufacturing and retailing organization, the SSIPL Group, which has been in the footwear industry for over two decades. Sports Station is SSIPL’s first venture into multi-brand retailing of Sports brands, and offers the best of international sports brands, including Adidas, Reebok, Nike, Skechers, Puma, Asics and Lotto, all under one roof .

Sports Station is positioned as a Sports Specialty Brand Hub which aims towards providing an elevated service and a premium retail experience to its customers. The chain currently operates over 50 stores across India, with presence in most of the major cities including Delhi-NCR, Mumbai, Pune, Bengaluru, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Kanpur, Jammu, Jaipur, Kota, Ranchi, Cuttack and Ita Nagar. Apart from Vama, Sports Station is also present at Linking Road in Mumbai.

Rishab Soni (MD, SSIPL Group) quoted: “Sports Station is proud to partner with Adidas Group, for the launch of its first ever ‘Homecourt’ concept and ‘Adidas Originals’ Shop-in-Shop execution in Mumbai. Through this next generation concept, we aim to provide a unique and interactive experience to our customers.”