New Delhi: Continuing its strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Highway Tyres in India, is the proud Title Sponsor of the Chennaiyin FC team for the 3rd season of the Indian Super League (ISL). Adding to the brand’s prestigious list of previous associations with sporting events like Indian Premier League, Pro Kabaddi League and Hockey India League among others, TVS TYRES marks its first association with the Indian Super League – one of most popular football leagues played in the country.
Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “We feel extremely elated to partner with Chennaiyin FC, the winning franchise of the previous season and look forward to an enterprising association with them. This partnership is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience and feel that it will add value to our brand and business. We wish the Chennaiyin FC team all the luck for the entire tournament.”
The third season of ISL commences from 1st October, 2016. Chennaiyin FC will be facing Atlético de Kolkata on 2nd October, 2016, the league’s second match in Kolkata. The Chennaiyin FC will be playing a total of 14 matches against seven other teams; out of which seven matches will be played at the home venue (Jawaharlal Nehru Stadium) in Chennai.
Post the launch of new identity, TVS TYRES has associated with sporting events like Indian Premier League, Pro Kabaddi League and Cricket All Stars Series etc. and this latest association with Chennaiyin FC (ISL) is the brand’s ongoing engagement with sporting events to enhance brand visibility.
