New Delhi: TVS TYRES, one of the largest manufacturers & exporters of Two & Three wheeler tyres and Off-Road Tyres in India, has announced its association with Sri Lanka versus Australia Cricket Series 2016 as a ‘Powered By Sponsor’ (for all the Test Series) and ‘Associate Sponsor’ (for all the T20 and One-day International Series [ODI]) being played in Sri Lanka.
This association strengthens the strong connect of TVS TYRES with yet another sporting event. By partnering with a game like cricket that universally connects all, TVS TYRES’ objective is to further widen its reach and visibility across its key markets.
Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd., said, “With this association, we continue to discover and maximize newer customer outreach platforms. The series will strengthen our engagement with the audience and provide great entertainment on and off the field. Our long standing association with cricket will only get better as we step into the future.”
The series commenced on 26th July 2016 and will be played across four venues in Sri Lanka consisting of three tests, five ODIs’ and two T20s’.
As the tournament is on, there will be an online contest wherein the winners stand to win special VIP tickets to watch the match at Colombo. It will be a company sponsored trip!
