Delhi: Indian Test Captain Virat Kohli and Chisel Fitness LLP today launched its new fitness centre at Priyadarshini Vihar, New Delhi, which is a state-of-the art facility spread over 6000 Sq.FT area. Chisel Fitness LLP, whose head quarter is based at Bengaluru, is co-owned by Virat Kohli, Satya Sinha (Founder & Director) and Dr. Shardul Sinha.
Recently, The Delhi Unit of Chisel Fitness had organized a Boot Camp for this Centre and about 400 new members turned up that marked the entry of Chisel at New Delhi with a bang. The event inspired many fitness enthusiasts to explore the state of the art new facility in the capital. The success of the boot camp laid foundation to organize a Yoga camp on 21st June 2016 on account of International Yoga Day, and the Brand witnessed greater participation from the people of Delhi.
The Indian Fitness Industry has come a long way from basic neighborhood gymnasiums to state-of-the art modern fitness centres, providing innovative techniques and work out regimes. The industry is currently in a nascent stage of growth, as the fitness and slimming sector is only a mere 8% of the total market share (in the overall Indian Wellness Industry). There are only a handful of global players in this largely unorganized sector.
Mrs. Satya Sinha, Founder & Director, Chisel Fitness LLP said “With Virat as a brand co-owner, it aims to take B2C fitness in India to the next level. For Chisel, the partnership with Virat Kohli was a step in the right direction to achieve the goal of creating a world class indigenous brand". After consolidating in Metros, Chisel plans to move into 20 smart cities identified by our Prime Minister Mr. Narendra Modi. We are targeting 100 fitness centres in India by 2018.” announced Ms. Satya Sinha, Founder and Director, Chisel Fitness LLP, a first generation fitness entrepreneur with over 18 years of experience in the health and fitness domain.
She added "Anyone who follows Virat will know that he is by far the fittest cricketer in India today and an icon for fitness to many young Indians. Fitness is an area very close to Virat’s heart and hence he often takes time out to visit Chisel and share his inputs on fitness and modern training programmes adopted by professionals worldwide”
The newly opened Delhi Unit is located at No. 154, Priyadarshini Vihar, Laxminagar, Near Lovely Public School, East Delhi.
Chisel will play a major role in the growth and promotion of fitness in India, by introducing new and revolutionary workout techniques such as; Body Cross-over Functional Training and Individualized Body Transformation programs designed based on the DNA Fit Test Report. In addition to it, Chisel exclusively brings in International programs like the LesMills, Exer-Gaming, Body Jam, Body Combat, Body Pump, GRIT, Hydro Fitness, Outdoor fitness, Cardio Zone, Functional Zone, freestyle programs, Power Yoga, Resistance Zone, free weight training, GX Studio, Spin Studio, Health Café, Pro-shop and etc.
