New Delhi: Instilled with the promise of Happy Food Happy People; Mother Dairy, the milk & milk products major, today announced its association as a Principal Sponsor of the Delhi Daredevils Team in the upcoming season of the prestigious Indian Premier League (IPL).
As a part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey, along with the visibility at key spots on match days.
With this partnership, Mother Dairy will leverage the exciting and appealing platform of T20 cricket with innovative initiatives to engage with fans and the consumers. The brand will also engage with key stakeholders like farmers and ex-servicemen being booth operators and making them feel special while recognising their contribution to the Nation.
Speaking on the association, Mr. S Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “It’s a matter of great joy to be a part of the Indian Festival of T20 extravaganza. Our association with Delhi Daredevils team was a natural fit as we share the same passion for Delhi and the very reason of our existence. This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today’s generation. We wish the team all the best for the upcoming season.”
Brand Mother Dairy in partnership with Delhi Daredevils will soon be launching a mass campaign at the Company’s select booths across the capital region to further strengthen the bond with Delhiities, giving an opportunity to express their passion and support for their team. In addition, cricket lovers will also get to experience the brand in the stadium through delectable range of products.
Elaborating on the partnership, CEO, Delhi Daredevils, Mr. Hemant Dua, stated, “We are delighted to welcome Mother Dairy to the Delhi Daredevils family. I am confident that with their support, Delhi Daredevils, with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season.”
GMR Sports, the Delhi Daredevils franchise owners are backed by the GMR Group. The Delhi Daredevils have a strong line-up for the season and are mentored by the legendary Rahul Dravid, the former Indian captain. The team will be led by the renowned pacer Zaheer Khan and includes leading cricketers such as the latest T20 World Cup sensation Carlos Brathwaite, J P Duminy, Mohammad Shami, Imran Tahir, Amit Mishra, Chris Morris, Quinton de Kock and Sanju Samson to name a few.
