Delhi amasses to a grand culmination for Swift Devils Circuit

Noida: Volano Entertainment Pvt. Ltd. (Volano), India’s leading participative sports firm today held the finale edition of their 'Maruti Suzuki SWIFT Devils Circuit' at the Noida Expressway, sector 96, Noida.

The city of Delhi was in its full gusto and gave a rousing reception to the event. With around 2500 participants gracing the event and expressing the true spirit of Delhi, it was a day full of thrills and frolics at the circuit of Noida.

In the Men’s category, Mr. Balbir Singh secured the first place winning a brand new Maruti Suzuki Swift. In the Women’s Category, Miss Neha Desu claimed the 1st place and took home a Maruti Suzuki Swift.

The concept of obstacle racing has won hearts across the country and the final leg was no short of excitement and enthusiasm.

The participants experienced unparalleled thrill with 15 innovative and challenging military style obstacles interspersed across a 5-km long track, this included high net walls, barbed wire, tons and tons of ice and much more.

Maruti Suzuki SWIFT Devils Circuit has gained momentum as a one of its kind running concept both in terms of editions as well as participants. The race comprises of two formats one is the competitive race and the other being non-competitive. The race focuses on skills such as team-coordination, problem assessment & solving, decision making, leadership skills building overall spirit of a team. It enjoys participation from individuals across different age groups (16-70) and fitness levels with an incredible 35% representation of women. The concept allows for everyone to see what they are made off against highly challenging conditions. Not only is it fun to do, but it also offers a unique way of employee engagement and team building to corporate organizations as well as fitness enthusiasts.

Participative Sports is still a huge untapped market in our country packed with sport enthusiasts. The interest in sports is much higher than the participation owing to lack of the right sort of infrastructure and intent. Co-founded by Adnan Adeeb and ZebaZaidi, VolanoEnt. Pvt. Ltd. aims to motivate people for participative sports and also to introduce innovative concepts in sports that allow sports enthusiasts to have an experience of a lifetime.

With an increasing number of corporates looking at this format as a team building and networking opportunity for their employees, Maruti Suzuki SWIFT Devils Circuit has been at the forefront of this genre and is gaining popularity among the professionals & corporates alike. It is equally popular among the youth at large given the current trend of fitness & running in urban India.

“I would like to thank the city of Delhi for making the finale edition of the Devil’s Circuit a colossal success, Delhites are known for their magnanimous nature and they expressed the same by turning out in large numbers and performing each task with a lot of passion. There was no dearth of energy amongst the participants. I hope we can return with much more to offer and many exciting tasks next season. ”, said Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt Ltd.

A similar thought was echoed by R.S.Kalsi, the Executive Director-Sales and Marketing, Maruti Suzuki India Ltd. (MSIL), “We truly believe in the potential of Devils Circuit and find tremendous synergies between our two brands. Maruti Suzuki SWIFT Devils Circuit is designed to appeal to the young and Vibrant India. Brand like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that lets young aspiring Indians to break free from the mundane, explore newer avenues, innovate and challenge their limits their by letting them pursue their passion and emerge as winners. With a focus on celebrating our customer performance, we feel that Maruti Suzuki SWIFT Devils Circuit is the right platform for this engagement and shall work as a team towards a bigger and better future for both brands.”

The Season which began in October 2015 has seen participants fight it out for the top spot in Hyderabad, Bangalore, Chennai, Mohali and Mumbai. The winners were crowned on the basis of their cumulative performance across all 6 editions. Both winners took home a brand new Maruti Suzuki Swift each - the biggest prize so far offered in any participative sports challenge in India.