New Delhi: Reebok India’s foremost fitness brand has come on board as the official Sports and Fitness Partner for all editions of the Devils Circuit, a one of its kind obstacle running property by Volano. Ent. Pvt. Ltd., that are planned over the next three years.
As part of the sponsorship deal, Reebok India will not only create exclusive merchandise for the Devils Circuit participants and fans, but will also promote their existing apparel lines as “suitable for Devils Circuit” through extensive in-store branding. Additionally, Reebok will offer free training programmes, through Reebok Running Squad, for fitness enthusiasts intending to run the Devils Circuit race across multiple cities in India.
The exclusive ‘Reebok Devils Circuit Apparel’ for all runners of the Devils Circuit races and ‘Reebok Devils Circuit Fan Tees and Merchandise’ will soon be available on both Reebok India and Devils Circuit online stores.
“We are proud to be associated with a brand built on strong heritage and one of the biggest promoters of sports & fitness globally. Our aim has always been to establish ourselves as the biggest participative sports company in India. With Devils Circuits we have aimed to create a disruptive property in the arena of outdoor sports and Reebok brings tremendous synergy to this thought. What we will be offering Reebok is a direct engagement with their target audience by being a part of that indelible memory that each participant creates with us”, said Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt Ltd.
“We are thrilled to partner with Devils Circuit given its huge fan base in such a short span of time. It is an integral part of Reebok’s endeavor to ensure that more and more people engage in fitness activities and together with Devils Circuit we hope to provide a unique platform to fitness enthusiasts across the country to challenge themselves and adopt the philosophy of being ‘Fit for Life’.”, said Dave Thomas, Managing Director, Reebok and adidas India.
About Devils Circuit
Devils Circuit is India's biggest Sports party. The first ever Obstacle running series in India, Devil Circuit defines a new concept in running.
One of the most innovative concepts of running in India Devils Circuit involves a lot of interaction and camaraderie between runners as they tackle a running track interspersed with military style obstacles. It enjoys participation from individuals across different age groups and fitness levels with an incredible 35% representation of women. The concept allows for everyone to test their mettle and see what they are made off against highly challenging conditions. Participants can choose from competitive and non-competitive categories.
Comprising both the Competitive as well as Non-Competitive categories, Devils Circuit offers something to everyone. The Competitive category allows you to test your stamina, strength, grit, determination and physical capabilities against a peer group of athletes, all vying to complete the course in the shortest possible time.
The Non- Competitive category is for those souls who carry adventure in their spirit. Ranging from 16 to 76 years, participants come and enjoy the unique opportunity of tackling cool obstacles and enjoy the thrill of completing as many as they can in the company of friends and supportive like minded strangers.
With 20000+ participants already having experienced this property across eight locations in the country, Volano Entertainment is now set for a pan India roll out with an aggressive plan of hosting 24 editions across the next 36 months in the key metros. Devils Circuit is on its way to establishing itself as the biggest participative sporting property in the country with an expected 200,000 runners participating annually and over 3 million followers on social media.
With an increasing number of corporates looking at this format as a team building and networking opportunity for their employees, Devils Circuit has been at the forefront of this genre and is gaining popularity among the youth & corporates alike.
About Volano Entertainment Pvt Ltd
Volano Entertainment Pvt Ltd. is India’s leading participative sports firm headquartered in New Delhi, credited for the conceptualization and execution of some of India's biggest participative sports properties including: Maruti Suzuki SWIFT Devils Circuit, Devils Circuit Swift Challenge, and GameOnIndia.
Co-Founded by Adnan Adeeb and Zeba Zaidi, Volano brings path-breaking and disruptive sports properties that comprise of a unique amalgamation of fun and fitness for everyone. Given the 38 years of rich expertise by the co-founders, Volano has secured trust from brands like Reebok, Maruti Suzuki, and Apollo Healthcare amongst others.
As the first mover in the space of participative sports, Volano Entertainment Pvt. Ltd. with their vision of increasing sports participation amongst the masses and revolutionizing the concept of running introduced the concept of Obstacle Running in the country by establishing Devils Circuit in 2012.
The popular Telugu film actor Ram Charan Teja is the brand ambassador for Volano Entertainment Pvt. Ltd.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with 250 exclusive franchise stores and ‘Fit Hub’ concept stores across the country with strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like ZPUMP Technology, One Series Running Shoes, ZTR X, JetFuse Run, ZQUICK, and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Reebok also has an impressive list of Fitness ambassadors including John Abraham and Nargis Fakhri. In addition to this, Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. The brand was also ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.
