New Delhi: Indian Olympic Association (IOA) is delighted to announce IOS Sports & Entertainment, country’s leading sports management group as its exclusive agency for two years. This is the first time in the history of Indian Olympic Association that any professional sports marketing agency has been appointed to generate sponsorship revenues for the Indian contingent that will participate in the Olympic Games to be held in Rio from 5-21 August 2016.
In a multi-pitch battle IOS won this mandate for being the exclusive agency of IOA which involves getting sponsorships, handling operations and all media & PR related work. With this mandate IOS will strategize the commercial plan for IOA so as to raise the sponsorship for Indian Contingent that will represent country in the Rio Olympic Games and all other national and international events. IOS is also planning to develop some intellectual properties in partnership with IOA and will be working in tandem to unlock the commercial potential of the Indian Olympic Association.
IOS is targeting the minimum revenue of 10-12 crore through principle and associates sponsors as well as partners for the upcoming Rio Olympic Games.
Commenting on this new association with IOS, Mr. N Ramachandran, President IOA said “I would like to welcome on board IOS Sports & Entertainment as our exclusive Sports Marketing Agency. We are sure they will deliver their best while working with IOA. We were looking for an agency that had the required expertise and credentials to raise sponsorships for Indian Olympic Association and after multiple rounds of discussions and presentations, we found that IOS was the best candidate to meet our goals”.
Speaking on this new journey with the Indian Olympic Association, Mr. Neerav Tomar, MD & CEO IOS Sports & Entertainment said, ‘’It is a matter of great pride to be associated with the IOA. We are glad to have been given this opportunity to be a part of the body that governs Olympic sports in the country. We will strive to deliver our best in all areas - sponsorships, building intellectual properties, operations and media & PR. We have developed a structure for upcoming Rio Olympic Games we are looking at 3 principle sponsors and few associates and partners. We are very excited and looking forward to working together for achieving our partnership goals”.
Mr. Rajeev Mehta, Secretary General IOA said “We were impressed with IOS’s experience in sports management that stretches from team sponsorships in the top sporting leagues to individual player management. They offered some great creative and commercial ideas that will help us unlock the potential of this association”.
London Olympics 2012 bronze medallist and currently World number 2 Badminton star Saina Nehwal said “I am happy to know IOA’s decision to appoint IOS as its exclusive agency which will help build the image and generate revenue for Olympic sports in the country. I have known Neerav and his company for over 9 years now and they have been managing and my professional career very successfully. I am confident that they will achieve new milestones in raising sponsorships for IOA”
Another London Olympics 2012 bronze medallist shooter Gagan Narang said “I applaud IOA’s decision of appointing a sports marketing agency to look after its marketing and raise its brand value. The kind of work IOS has done in the sports arena during last 10 years makes me confident that they will deliver at their best”.
London Olympics 2012 bronze medallist and five times World Champion boxer Mary Kom said “I am happy to hear this news. This is a great step taken by IOA ahead of Rio Olympic Games. IOS signed me in 2009 and they have supported and managed me for more than 6 years now. I am confident of their ability to deliver and also wish them good luck”.
Bejing Olympics 2008 bronze and London Olympics 2012 silver medallist wrestler Sushil Kumar said “This is a new era for Olympic sports and one of India’s top company who I have known for over 7 years now has joined hands with IOA.I would like to wish both IOA and IOS in building this partnership”.
An established player in the sports marketing industry in India for over 10 years in India, IOS specializes in Consulting, Film Branding, Talent Management, Sports Infrastructure, Rights Management, Outdoor Advertising and PR & Media.
About IOS Sports & Entertainment
Founded in 2005, it is India’s leading Sports & Entertainment Management Group, dedicated towards building and managing world class talent, infrastructure and content. Its services portfolio includes Marketing Consultation, Event Management, Film Marketing, Branded content, Talent Management, Sports Infrastructure, Rights Management, Outdoor Advertising and PR & Media.
IOS had recently worked as an exclusive agency for Delhi Dynamos, Delhi team for Indian Super League (ISL). Previously it had also worked with Delhi Waveriders, Delhi team for Hockey India League owned by Waves Group for first two seasons.
Talent division of IOS exclusively manages country’s top sportspersons including World Number 2 Badminton player Saina Nehwal, Cricketer Suresh Raina, Olympic medalists Mary Kom, Sushil Kumar and Vijender Singh.
With over 10 years of a successful track record, IOS has many major upcoming projects in the field of both, sports & entertainment.
