Sahara Force India is delighted to announce a new partnership deal that will see Cementos Fortaleza join the team on the occasion of the 2015 Mexican Grand Prix.
Cementos Fortaleza is part of Elementia, a construction materials company that offers a unique platform to add value to the different stages of the construction process through recognizable brands within the sector and an extensive distribution network.
Based in Mexico, the company has an international presence in key growth markets and is divided into three divisions: cement, building systems and metals. The company has 26 production plants located in nine countries, a commercial presence in 47 countries, and a talent base of more than 6,000 employees.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It is a pleasure to be able to welcome Cementos Fortaleza to the Sahara Force India family. The Mexican Grand Prix is not only a great sporting occasion for the country, but also a chance for this proud nation to display its economic and technological prowess. Cementos Fortaleza plays a big role in this process and, like us, continuously strives for innovation. We’re looking forward to a successful relationship as we celebrate this great weekend in Mexico City.”
