NBA Jam powered by Jabong expected to reach more than one million college students in programme’s third year

Mumbai: The National Basketball Association (NBA) and Sony SIX today announced the return of NBA Jam powered by Jabong, the youth basketball and lifestyle festival that will tour India for the third consecutive year. Following last year’s program that visited 16 cities across India and reached more than 400,000 students, this year’s NBA Jam powered by Jabong will travel to a record 24 cities and is expected to reach more than one million college students. The event, which tips off Oct. 28 and runs through February 2016, features the largest 3-on-3 basketball tournament held in India.

The traveling interactive youth festival will encourage and develop basketball participation across the country. In partnership with Sony SIX, NBA Jam powered by Jabong will provide an authentic basketball experience by combining exciting oncourt competition with lifestyle elements including interactive games, contests and live music performances. Through the strength of its association with college festivals, more than 3,500 teams from more than 1,000 colleges across the country will play in the event’s 3-on-3 tournament. NBA talent, including NBA legends and dunk teams, will travel to select cities to conduct clinics and interact with fans.

“We have been associated with the NBA as the operator of NBAStore.in for more than two years and have received a tremendous response from our fashion and sportswear customers,” said Jabong Interim CEO Nils Chrestin. “We are thrilled to partner with NBA Jam again and build on Jabong’s passion to engage with youth and sports enthusiasts across the country to increase basketball awareness.”

“We believe NBA Jam powered by Jabong will not only boost awareness and participation in the country but also reinforce the national footprint of the game and drive viewership for NBA programs available exclusively on Sony SIX,” said Sony SIX Business Head Prasana Krishnan. “This year’s event marks the third year of this successful association, and we are elated to once again be an integral part of the journey.”

“NBA Jam powered by Jabong has grown tremendously over the last three years, and we are excited for its continued expansion as we travel to a record 24 cities this year,” said NBA India Managing Director Yannick Colaco. “Along with our partners Jabong and Sony SIX, we are committed to growing the game in India by getting more fans of all ages to experience this unique festival.”

Free registration for the 3x3 tournament within NBA Jam powered by Jabong is now open at www.nbajam.in. Registration is available for teams of men and women ages 16-24 who are enrolled in college at the time of the tournament. As the official NBA Jam apparel partner, Jabong will create an NBAStore.in Experience Zone at every NBA Jam venue that will allow fans to browse through the latest NBA merchandise and apparel on display. Fans who shop at these Experience Zones will also receive giveaways from Jabong and discounts for on-the-spot purchases.