Former Tennis Star Gaurav Natekar promoted Playfiks selected among top 3 global start-ups for International Innovation Awards

New Delhi: Playfiks, an India based sports and fitness eco-system promoted by well known Indian tennis player Gaurav Natekar and entrepreneur Rajeev Krishnan has been selected among the top 3 business ideas globally for The Economist's Innovation Summit & Awards 2015.

A joint venture by India’s former No. 1 tennis star Gaurav Natekar and entrepreneur Rajeev Krishnan, Playfiks is designed to be a complete eco-system that connects, networks, schedules and engages with people to play and exercise together to lead a healthy lifestyle. Available both online and offline, Playfiks aims to build an eco-system that promotes a healthy, fit and sporty lifestyle among communities in India and internationally.

The Economist’s Innovation Awards celebrates individual innovators whose work has had the greatest impact on business and society.

Tiger's Lair Entrepreneurship Challenge, a special session of The Economist's Innovation Summit & Awards 2015 selected Playfiks as a top contender out of all the high-quality business ideas and entries submitted from promising entrepreneurs around Asia and the globe (the other two being Chefo! from Hong Kong and Bindo Labs from New York). As part of the recognition, the founders get an opportunity of presenting Playfiks to a panel of market leading international investors at the Innovation Summit & Awards 2015 in Hong Kong.

Speaking on the occasion, Gaurav Natekar, Co-Founder, Playfiks said, “It is a matter of great pride and pleasure that Playfiks has been chosen as a top three finalist in this prestigious innovation challenge. I can only say that this is a promising start and we are looking forward to doing many great things, going forward with this new venture”.

Natekar’s partner and co-founder Rajeev Krishnan said that the selection was a validation of their hunch for the need for such an eco-system. “We are happy that our idea has found immediate acceptance among the international investor community and we look forward to building on this to create a robust business model.”