Pune: The Rajesh Wadhawan Group and Hrithik Roshan co-owned Indian Super League team FC Pune City have signed on Fair and Handsome as their lead sponsor. Fair and Handsome will be associated as the lead sponsor for the 2015 Indian Super League season.
FC Pune City CEO, Gaurav Modwel, said: “We are very glad to have Fair and Handsome as our lead sponsor. The youth population of Pune relates to the club and its partners ethos, therefore, this is a vital partnership for Fair And Handsome. Their global reach resonates our team that also has a global appeal with strong Indian roots.”
The association includes a complete Brand integration plan during the tournament that includes Fair and Handsome Brand presence on the home and away jerseys, strong on-ground visibility and activation, Digital and social media presence and more. The head coach David Platt, will pick the “Fair And Handsome Most Handsome Player of the week” and the brand will be carrying out in-stadia activations for the fans. The VVIP stands in Pune stadium would also be named as “Fair and Handsome VVIP stand A and stand B”.
Fair and Handsome is one of the Power Brands of Emami. Launched in 2005, the Brand is a pioneer in the Men’s Fairness space and continues to be the Market Leader. This is the first time, Fair and Handsome has ventured into sports sponsorship and the association with FC Pune City gives the Brand access to Indian Super League viewers on television and online in India and abroad.
Talking about the association, Mohan Goenka, Director, Emami Limited said, “We are happy to partner FC Pune City for the ISL Season. This partnership will strengthen Fair and Handsome’s connect with the youth across the country through the upcoming sport of football. Hrithik Roshan, the face of FC Pune City, is Fair and Handsome’s Brand Ambassador. This partnership seamlessly builds on Fair and Handsome’s association with Hrithik.”
Exceed Entertainment, Mumbai based celebrity and sports management agency that represents Hrithik Roshan and other Bollywood celebrities were involved in securing and structuring the sponsorship deal between Fair and Handsome and FC Pune City.
Afsar Zaidi, MD Exceed Entertainment Pvt. Ltd. said “We have had a very long and fruitful relationship with Emami and we are very happy to have Fair and Handsome extend the association beyond an endorsement to becoming lead sponsors of Hrithik’s team FC Pune City.” Afsar Zaidi also highlighted an interesting fact “Fair and Handsome is the only celebrity brand endorsed by ISL owners to come on board as the teams lead sponsor.”
