Paytm acquires title sponsorship rights for all BCCI India Cricket matches till 2019

New Delhi: Paytm, India’s largest mobile commerce platform announces its plan to spend Rs 500 crore on branding through sports events in the next four years. It had already acquired title sponsorship rights for BCCI India’s matches at home till 2019 for Rs 203 crore earlier this year. It has now also taken the on-air co-presenting sponsorship rights on Star TV which will allow it to get presence on the channel’s SD and HD feeds through ad seconds, push-backs etc on a national scale.

Speaking on the promotional plans, Mr.Shankar Nath, Senior Vice President- Paytm “Cricket is the most widely-followed sport in our country. It has an unparalleled reach & very strong association with the masses. Promotional campaigns during Cricket matches and other popular sporting events are ideal platforms to foster an instant connect with our consumers and build long-lasting engagement. Over the next four years, we are certain to build a strong, strategic association with Cricket.”

Paytm’s title sponsorship rights with the BCCI (Board of Control for Cricket in India) include sponsor branding of series with the Title sponsor logo, designation as the Title sponsor of the series i.e the upcoming Ind-SA cricket series will be called the “Paytm Freedom Series” with individual formats being also titled with Paytm name i.e Paytm T20 Trophy, Paytm ODI Trophy, Paytm Freedom Trophy etc), visibility at the stadium in the form of 3D mats, perimeter boards, stump branding etc.

The on-air sponsorship association with Star will further strengthen on-ground elements with Ad slots, Push backs etc etc

Over the next four years, Paytm will be able to establish its brand presence across the 84 scheduled matches with all major nations playing on the home turf. It is betting heavy on sporting events thanks to the positive impact similar campaigns have had in the past. Paytm’s traffic and transaction jumped by almost three times after its promotion during the World Cup and the IPL.”