BFC: Cooking Up A Social Media Storm

NEW DELHI: “Our passion and pride is for Bengaluru FC. It is our #Debut season, and we all are proud partners of the Champion Team….”

“BFC all the way… Go #BFC! The Pioneers of the new wave in Indian Football!!!!! #BengaluruFC”

“#Airtel #ILeague is #BFC!!!!”

Not just some random one-liners generated following their Airtel I-League victory, but the Bengaluru FC fans and supporters took the Social Media by storm right from the very start.

Never before had something like this happened in Indian Football. The Twitter World was buzzing every moment, and is still, as you read. Never before have the Facebook World been overflowing with updates on Indian Football, and especially one Club in particular – BFC.

Oh, and hashtags too! #Airtel #ILeague, #BengaluruFC, #BFC, #Champions…

Call these the massive love of the supporters or whatever; the fact was that History – winning the trophy in their debut season – was just waiting to happen. And it just did!

Bengaluru FC are the Champions of this season, and that has just made the Social Media Storm even more powerful.

The Club was trending on facebook night-long after their victory and the day after as well. The official handle – Twitter India – also congratulated the Club on achieving the feat.

Sunando Dhar, CEO, Airtel I-League, says, “Social Media is a reality in today’s World. More and more people are expressing their opinions, and it is very important for us to touch the base with our fans through the medium.”

“The platform has played a very important role in the marketing and promotion of Bengaluru FC as a whole. Tickets have been sold out and the Club gets most of the credit for that.”