Mumbai: As the world is preparing itself for Sachin Tendulkar’s 200th Test match, online travel portal Musafir.com in association with TABcabs has decided to offer free cab rides for fans to the Wankhede Stadium.
Musafir.com has engaged 200 TAB cabs to provide free rides to the stadium from 14th to 18th November 2013. In order to avail this first come first serve service, fans need to display their match tickets at designated pick up points spread across various locations in the city. The cabs would also drop the fans back to the designated points from where they are picked up.
Brand Ambassador of Musafir.com, Sachin Tendulkar endorses the role of a Rajasthani photographer, Shekhu Shekhawat inviting travellers to witness a new way to go ‘Ghoomne’ in the company’s recently launched brand campaign. Apart from the interiors and the exteriors of all the 200 cabs being branded with the Shekhu look, the chauffeurs will also be seen sporting the signature Rajasthani turban and moustache to add to the signature appearance of Sachin’s character through this initiative.
En-route to Wankhade Stadium, fans will enjoy the ride with peppy jingle of Musafir.com and radio voice overs being played. A total of 800 seats are available in the AC chauffeur driven cabs for Sachin’s fans travelling to witness the iconic match at Wankhade stadium.
Sachin Gadoya, Managing Director, Musafir.com, says, ‘Sachin Tendulkar has entertained sports enthusiasts across the globe for the last 24 years and this initiative is a small effort from our end to salute the legendary cricketer for his exceptional contribution to the sport. With the aim to promote ease in travel, we have associated with TAB cabs to provide a comfortable travelling experience to the fans of the iconic cricketer on this momentous occasion of his 200th test match.’
‘We at Musafir.com are proud to be associated with Sachin and aim to establish our brand with a through-the-line media campaign built around trust and exceptional performance that Sachin Tendulkar stands for. Together we plan to #shekhufy the world and embark on a journey of encouraging people to ‘stop dreaming and start travelling’ with Musafir.com’. ” added Sachin Gadoya.
The 200 TAB cabs will carry fans to and fro from designated junctions across the city to the Wankhede stadium from 7am onwards with the drop time as 5pm onwards. This activity will also help to decongest roads and reduce traffic concerns that the city faces whenever an iconic match is played. Pooling will also help in reducing the pollution and parking issues that fans normally face.
