New Delhi: Herbalife, a global nutrition company, proudly announced today renewal of its brand association with India’s cricket champion and the winner of Arjuna award Virat Kohli. The cricket star has been associated with Herbalife since 2011 and truly embodies the spirit of Herbalife in spreading awareness on healthy living. As part of the agreement, Virat will be endorsing Herbalife products like Formula 1 Nutritional Shake Mix and the Afresh energy drink mix.
Ajay Khanna, country head, Herbalife India said, “Herbalife has always advocated the importance of sports and nutrition in the making of a successful athlete. Virat Kohli is an exceptional cricket player and exemplifies the spirit of a true sportsperson. He combines top performance in his sports with power and intelligence. These are precisely the qualities that are embroiled in our brand. We at Herbalife are extremely pleased and delighted to continue our association with Virat Kohli to support him in his sporting journey as well as to advocate to the wider community the importance of an active, healthy lifestyle supported by good nutrition.”
Commenting on his continued association with Herbalife, Virat Kohli said, “I have had the privilege of being associated with Herbalife and it is an honour to be continuing with it. Herbalife products have always helped me feel healthy. Through this association I wish to spread awareness about healthy living and inspire millions of people to embrace a fit lifestyle.”
Herbalife India has been associated with youth icons cricketer Virat Kohli, badminton champion Saina Nehwal, India’s very own boxing champion Mary Kom as well as budding athletes like Squash Champion Dipika Pallikal and tennis star Somdev Devvarman and silver medalist at the 2012 Summer Paralympics Girisha Hosanagara Nagarajegowda to encourage sporting talent and spread the message of health and active lifestyle. Globally, Herbalife sponsors over 150 sporting events, teams and athletes around the world that define the company’s commitment to a healthy active life supported by good nutrition.
