Devils Circuit and The 3C join hands to raise-the-bar for obstacle race in India

Noida: Devils Circuit, India’s biggest and most difficult obstacle course run was organized in the Noida today, and it was supported by The 3C Company. The event witnessed an overwhelming response with over 1800 fitness enthusiasts from 7 nationalities, 22 Indian cities and 40 corporate houses.

It is a unique concept in India wherein the participants run to overcome 15 obstacles spread across a 5-km long rugged terrain. “As I stepped into the water full of ice cubes, litereally froze,” said Manveer about the obstacle full of ice cubes. This format is perfect for entrepeneurs and working professionals.” These 15 commando styled obstacles made the participants jump, crawl, climb and roll on the toughest course. The five kilometers of undisguised sadism is organized with intent to ensure that all runners push both mental and physical boundaries. The course tests the endurance, strength and spirit of the runners and challenges them to overcome their fears.

Speaking during at the event, the Co-founders of Devils Circuit, Adnan Adeeb and Zeba Zaidi said: “The concept of Devils Circuit was conceptualized and introduced to give the new changing India a chance to test their own endurance and capability. The obstacles at the run were a mix of easy, moderate and challenging level, designed in such a way that even the first timers find their comfort level. Also, we would like to thank all our sponsors who kept their trust in us and supported us in bringing something new for our discerning audience.”

Devil Circuit Co-Founders, Adnan Adeeb and Zeba Zaidi also announced the second edition of the race in the NCR which will be held on March 2, 2014.

On the other hand, Directors of The 3C Company - Nirmal Singh, Surpreet Suri and Vidur Bharadwaj, added, “We, at The 3C Company, always take pride in promoting the cause of healthy living by supporting such events that are directly related to our philosophy. Our partnership for Devils Circuit is a part of our constant endeavour to create awareness about healthier lifestyle in India. The obstacle run encourages people to overcome challenges and fight self-fear. In keeping with 3C’s ethos of being a responsible company that promotes “Green Living”, the company will actively promote the concept with the view of encouraging a healthier, fitter and a more quality focused lifestyle.”

With the present collaboration, both The 3C Company and Devils Circuit expect to create new milestones in offering healthy, adventurous and fun based sports activities across the NCR. Devils Circuit envisages going beyond the scope of an obstacle run and leave an imprint on your life. It is one place that reveals your character, discovers camaraderie and allows you to take pride in your accomplishments.