New Delhi: Max Bupa Health Insurance hosted the second edition of Max Bupa Walk for Health initiative in Delhi and Mumbai today. The event witnessed an enthusiastic participation from more than 16, 000 people in Delhi and Mumbai who pledged to incorporate more walking into their daily routine. Max Bupa Walk for Health is a first of its kind initiative which aims to encourage people to walk more and bring about a positive and long term sustainable behavioural change in their lifestyle.
The five kilometre walk in Delhi was flagged off by Anuroop (Tony) Singh, Chairman, Max Bupa, Manasije Mishra, Chief Executive, Max Bupa and health icon and ace tennis player Sania Mirza. The Mumbai walk was flagged off by Birender Ahluwalia, Director - Sales and Distribution, Max Bupa and leading Bollywood actor Sonam Kapoor. Nick toons Dora the Explorer and Ninja Turtles flagged off the two kilometre walk for children and senior citizens in Delhi.
Speaking about the health initiative, Anuroop (Tony) Singh, Chairman, Max Bupa said, “At Max Bupa, it is our constant endeavour to encourage people to stay healthy and actively avert lifestyle diseases. Walking is one of the simplest forms of exercise and has innumerable health benefits. We are happy to see the response that this initiative has been garnering across India and hope it motivates people to continue walking for healthier and more successful lives.”
Manasije Mishra, Chief Executive, Max Bupa said, “Our research has shown that one fourth of the Indians do not exercise. At Max Bupa, our purpose is to help people live healthier and more successful lives. Max Bupa Walk for Health is a platform to educate people about the multiple benefits of walking and create a health movement in India. We are delighted to witness such an enthusiastic response to the second edition of the initiative.”
Expressing her belief in the initiative, Sania Mirza said, “More and more people are realizing the importance of being fit and healthy. I personally believe that walking is a great way to stay fit and I encourage everyone to start walking as it is the easiest and the best way to get healthier. Walk for Health is a great initiative which encourages people to walk more and promotes a healthy lifestyle. It was an exhilarating experience to be a part of this event.”
The event was attended by people of different age groups including celebrities, health enthusiasts, school children, customers, agents, partners and employees of Max Group companies with their friends and family. Celebrities like Manish Paul, Pooja Bedi, Kunal Kohli, Dilip Tahil,Raza Murad, Meiyang Chаng and Smriti Irani also participated in Max Bupa Walk for Health in Delhi and Mumbai.
Thousands of Indians had participated in Max Bupa Walk for Health last year and pledged to incorporate more walking into their daily lives. This year the initiative focused on Delhi and Mumbai, as owing to a sedentary lifestyle, people living in these metropolises are more prone to stress and lead an unhealthy life. Max Bupa Walk for Health Survey, a recent study on the walking behaviour of people in Delhi, Mumbai and Bangalore has revealed that one in two people feel less stressed, one in four people feel more socially active and productive at work after walking.
Special Zumba dance session and health camps were organized for the participants at the sidelines of the event.
