Delhi, August 7, 2013: Delhi‟s Talkatora stadium today experienced awesome when the young Indian cricket champion Virat Kohli took on challenges from the top 7 finalists of Cinthol’s #CHALLENGEVIRAT activation. Staying true to its brand philosophy of ‘Alive is Awesome’ Cinthol gave a once in a life time opportunity to seven fans of Virat Kohli and Cinthol. The grand finale of this pan India activation #CHALLENGEVIRAT was a spectacular entertainer. The activation campaign received a whopping 22000 challenges issued by young Indians; and in action were the final 7 contenders who were shortlisted based on the quality and passion that they exhibited in throwing the challenge. The final seven played out these challenges with Virat face to face and thoroughly relished the experience.
Five challengers were flown to Delhi by Cinthol from their hometowns spread across diverse corners of the country while one challenger is a MTV Roadie and one lucky wild card from the audience grabbed the chance to challenge Virat. The innovative yet quirky challenges delivered many breathtaking moments which kept the audience entertained and on their feet throughout the event. The seven challengers and Virat took the challenges head on and were seen relishing the experience. It certainly was an exhilarating experience and would remain etched in their minds for long.
Commenting on the occasion Sunil Kataria, Chief Operating Officer - Sales & Marketing & SAARC, Godrej Consumer Products Limited (GCPL) said “I am thrilled to see the passion in the youth of our country and their love for challenges. Taking on Virat in front of so many people requires self-belief and passion. We are glad that through Cinthol’s #CHALLENGEVIRAT campaign we could reach out to more than 3 Million young individuals and provide a platform that served as a freedom of expression for their love for challenges. Our brand Cinthol, salutes the undying spirit and passion of Virat and the winners for indulging in this intense experience that makes them feel truly alive.”
Virat Kohli, the Cinthol Deo Brand Ambassador said, “It feels great to have met all the winners and taken up their challenges. I’ve always enjoyed a good challenge; it excites me and makes me feel alive. In fact, that’s why I love Cinthol. ‘Alive is Awesome’ as a philosophy is something that resonates with me strongly and I am proud to be associated with Cinthol – a brand that has been endorsed by legends. I also love their Deos and use them regularly. Their fragrances are fresh, intense and full of life, just like the feeling of taking on challenges.
