New Delhi: India's foremost boutique for luxury Swiss watches, world-class writing instruments and leather accessories Rodeo Drive Luxury Products today announced a 1 year endorsement deal with the explosive cricketing sensation Shikar Dhawan and India's most successful international woman tennis player Sania Mirza.
The two sporting stars will be the first brand spokesperson for the entire range of Rodeo Drive Luxury brands retail line in India. For Rodeo Luxury Products this Tennis and Cricketing icons is an ideal match as it share a common passion for perfection, precision, timelessness and elegance. Both these stars will represent Rodeo Drive as their brand ambassador to promote its 'exciting' brand value. For this, these stars will appear in Rodeo Drive advertising campaigns in TV and print media.
“An important reason for Rodeo Drive to strike this duo endorsement deal is the huge popularity for both the sport in India and overseas. Cricket and Tennis fixtures attract very high numbers of spectators internationally. The deal is therefore an ideal opportunity for the Rodeo Drive to strengthen its top retail destination position and to gain new market shares.” Prithviraj Bagrecha-Managing Director of Rodeo Luxury Products said. We are confident both Shikhar and Sania will add immense brand value to Rodeo Drive as its brand ambassadors.” Prithiviraj added.
Rodeo Drive was in news recently when it launched world's only collectible edition of Lord Venkateswara wrist watches for men engraved by hand in gold and studded with magnificent rubies and emeralds on a white dial carved out in enamel, with the hour-markers set with diamonds.
Commenting on this endorsement Shikar Dhawan, who on March 16, registered his name in the record books by scoring the fastest century on debut in his maiden test against Australia said “It gives me immense happiness to associate with Rodeo Drive Luxury Products Pvt Ltd, the first luxury boutique in Bangalore and housing the best of the luxury brands and bringing in complete customer satisfaction at the best costs. Apart from world class watches a destination for luxury accessories and collectibles, makes it indeed exclusive. I am most delighted to be a part of this wonderful enterprise”.
“Being a sporting professional which involves consistent travel across the globe and knowing brands and understanding the essence of luxury , It is wonderful to be a part of Rodeo Drive Luxury products, which reminds me of the world’s most exclusive shopping destinations as well as many fantastic world class brands that Rodeo Drive brings under its umbrella. I am really excited to be a part of Rodeo Drive and to endorse them is really wonderful”. Sania Mirza, said.
Gowtham Udayashankar-Director Marketing- “Cricket and Tennis have always found a special place in the arena of Corporate Marketing and to have Shikhar Dhawan and Sania Mirza who are role models in their respective fields, associating with us is moment of great happiness. We find them both to be rightly fitting into our line of business which involves the best of luxury brands and we are certain that we would be complimenting each other’s strengths”.
