Kings XI Punjab tie up with Suvidhaa Infoserve for offering ‘The Inside Edge’ - exclusive membership program for fans

New Delhi: Kings XI Punjab has announced an association with Suvidhaa Infoserve to reach out to its fans for making the unique membership program available to them, across the country.


Suvidhaa Infoserve Pvt. Ltd., India’s leading B2B service aggregator company, will be making available The Inside Edge membership to Fans of Kings XI Punjab from its more than 60000 outlets across India. Suvidhaa has more than 10 million unique users who visit it’s outlets to avail of several services such as travel, insurance, money transfer, utility bill payment, etc. In Punjab & Dharmshala the membership will be available at more than 2500 Suvidhaa outlets. Fans of Kings XI Punjab can visit any of these outlets and avail of the membership by paying cash across the counter. To locate a nearby Suvidhaa outlet, consumers need to call 09223 225 225 or SMS "SUV <Space> FIND <Space> <PINCODE>" and send to 56070 (for example SUV FIND 400097).


There are two Inside Edge membership levels available to fans which are Silver costing Rs1,500 and Red at Rs150. Silver members receive an exclusive Limited Edition Kings XI Punjab Branded Provogue Watch when they join. This watch was created by Provogue in the Kings XI colours, has The Inside Edge branding on the strap and is a must-have for any devoted fan. There is a MRP of Rs2,500 attached to this piece but it is only available to Inside Edge Members so therefore priceless and a guaranteed collector’s item.


The other benefits for fans include:

- Immediate saving of Rs500 on the official Kings XI Punjab Players’ Jersey (MRP Rs 1,500)

- Entry to The Inside Edge Contest to win fabulous prizes worth Rs 80,00,000 & money can’t buy experiences (Kings XI Punjab Limited Edition Branded Cars, Kings XI Punjab Limited

Edition Branded Motorbikes, “The Ultimate Cricketing Experience”: Holiday in Jamaica to watch West Indies vs India & “Kings XI Punjab VIP Experience”: Meet the team, Tour the Stadium & get a full team kit)

- Offers & Discounts from household brands including McDonald’s, Domino’s, Barista etc worth Rs 15,000 for every member

- Exclusive Newsletters & Player updates (Member only website, Email & Text Alerts)

The Inside Edge – For the Kings XI Punjab’s Key Partners


Col. Arvinder Singh, CEO of Kings XI Punjab said: “We are happy to be associated with Suvidhaa and look forward to leveraging their extensive distribution network to reach our fans.”


Paresh Rajde, Chairman of Suvidhaa Infoserve commented, “We are happy to be part of this IPL event and look forward to our association with Kings XI Punjab. We welcome all fans of the team to avail the membership at our Suvidhaa outlets”