Lotus F1 Team is proud to announce an agreement with Columbia Records, the oldest and most credible music label in the world, which will see the team building up on the relationship it has initiated with the music industry in 2011. As the F1 season commences, Columbia Records will provide free regular streaming playlists on the new www.lotusf1team.com website. Bespoke CDs and vinyl products, as well as music guests, and performances throughout the season ahead are also on the menu... plus a few surprises.
Additionally, the iconic "Walking Eye" logo will feature on the bodywork of the E21 all season.
Finally, a selection of CDs from Columbia Records will be available at the team’s hospitality on Saturday and Sunday, in the Melbourne Paddock.
Eric Boullier, Team Principal, Lotus F1 Team, said, “This is a fantastic partnership for Lotus F1 Team and another brick in our communications activation plan. For the past two seasons, we have demonstrated our love of music and our capacity to reach a brand new audience through our press releases featuring song titles, our app with Linkin Park and our CD compilation. To partner with Columbia Records and to have access to their impressive line-up of performers is superb for us. We are looking forward to showcasing Columbia’s artists in exciting and innovative ways and bringing a musical edge to the paddock in 2013.”
Speaking about the tie-up, Mark Terry, Co-MD Columbia Label Group, said, ““From our first meetings with the Lotus F1 Team it’s been obvious that they have a great commitment to a music strategy that will be hugely beneficial to Columbia and our artists as well as the Lotus F1 family. We have some exciting activations planned and it’s going to be a thrill to see our iconic label on the E21.
“I want to acknowledge the Platinum Rye agency for working with Sony Music’s Synchronisation department to bring this partnership to life. There’s been an understanding from the get go of how unique this relationship could be and the opportunities it affords both parties.”
