Mumbai: It has been record-breaking season at the landmark 10th edition of the Standard Chartered Mumbai Marathon. The international elite athletes set the ball rolling on Race Day by lowering the course records for men and women on January 20, 2013. This momentum has been carried forward in the charity drive associated with the event, resulting in an exponential record-breaking increase in the amounts raised for charity, befitting the 10th anniversary of this unique event.
The milestone year helped inspire all those associated with the charity drive, spearheaded by United Way of Mumbai, the Official Charity Partner, to make that extra effort and the results are evident for all to see. The Standard Chartered Mumbai Marathon 2013 motivated a cross section of the city’s citizenry, young and old, from all walks of life, to come together and generate a whopping Rs 18.61 crores in charity for causes of their choice. This figure is an increase of almost Rs 2.5 crores over the Rs 16.07 crores generated in 2012 and will benefit 230 NGOs as compared to 197 last year.
Right from the inaugural edition, in 2004, the event advocated the cause of charity, providing a platform for NGOs, corporates and individuals to come together and raise money for causes of their choice. The results, then, were encouraging enough to predict that in the very near future this event would also rank among the top internationally acclaimed marathons that raise sizeable amounts of money for charity.
This response to the charity drive has surpassed the collection of all previous editions, reaffirming that the city of Mumbai and Mumbaikars have a strong social conscience.
While the spiraling effect of the legacy that the Standard Chartered Mumbai Marathon leaves behind through charity is immense, in monetary terms it works out to over Rs 89 crores in ten years.
The charity figures were announced by Dr. Indu Shahani, Chairperson, United Way of Mumbai at a special function held to felicitate the fund raisers at the Trident, Nariman Point on Wednesday. Also in attendance were Shri Chhagan Bhujbal, Hn’ble Minster, Public Works & Tourism, Shri Anil Deshmukh, Hon’ble Minster, Food & Civil Supplies, Shri Jayant Kumar Bhantia, Chief Secretary, Shri J S Sahariya, Additional Chief Secretaruy, Sports & Education, Shri S J Kunte, Commissioner MCGM and Shri Satyapal Singh, Commissioner of Police, among others.
In attendance also was Sumeet Singla Regional Head Corporate Affairs, India & South Asia, Standard Chartered, the title sponsor, Girish Ramachandran, Vice President Corporate, Tata Consultancy Services and Vishal Jhunjhunwala, Head Corporate Brand Tata Consultancy Services, the Associate Sponsor, besides representatives of the various partners to the event.
“The Standard Chartered Mumbai Marathon has grown leaps and bounds since its inception over the last decade and has garnered an overwhelming response from all quarters of society. Our vision was to create a cornerstone event, one that would grow in magnitude and provide an opportunity for every individual to represent and contribute to a cause. In the last ten years, the Standard Chartered Mumbai Marathon has come to stand for something much bigger than a sports event and has emerged as a platform to significantly contribute and raise funds for various charitable causes. This event has raised a remarkable INR 18.60 crores, benefitting over 232 NGOs in its 10th year. This is a significant achievement and truly reflects the desire and willingness of the people of Mumbai to contribute and make a difference to society,” said Sumeet Singla, Regional Head Corporate Affairs India & South Asia, Standard Chartered Bank.
“TCSers as well as our key stakeholders - families and partners - once again participated in large numbers to run in this unique event not just to test their fitness limits but also to contribute to a cause. As part of the Tata Group we are not only committed to giving back to the communities in which we operate in, but to take it a step further and have embraced a philosophy that entails promoting an active, healthy lifestyle among our various stakeholders and the communities we operate in. The Standard Chartered Mumbai Marathon has grown to become one of the country's, if not the world's, leading platforms to raise funds for a greater cause and we are delighted to have participated, for the sixth consecutive year, in such a wonderful event,” said N. Chandrasekaran, Chief Executive Officer and Managing Director, Tata Consultancy Services.
As many as 230 NGOs will benefit monetarily from this charity drive associated with the Standard Chartered Mumbai Marathon 2013, with Shrimad Rajchandra Love & Care emerging the highest pledge raising NGO for the third year running, having generated a staggering Rs 1 crore, 38 lakhs. Save the Children India was a close second, generating Rs 1 crore, 14 lakhs, while Isha Education was the third highest, raising 97.77 lakhs.
14-year-old Meera Mehta emerged the youngest Dream Teamer among girls, raising Rs 5.13 lakhs for Shrimad Rajchandra Love & Care. Among the boys the youngest Dream Teamer was 12-year-old Sumer Punjabi, who raised Rs 1,5 lakhs supporting Concern India Foundation.
The Corporate Challenge had 257 teams running from across 166 participating companies, a substantial increase from the 223 teams last year, representing 154 companies. This category helped raise in excess of Rs 8.79 crores, amounting to a major chunk of the total funds generated. The highest fund raising company in the Corporate Challenge was Godrej & Boyce Mfg. Co, Ltd, generating Rs. 24.53 lakhs in support of the War Wounded Foundation, Republican Sports Club and Vasantha Memorial Trust.
The Highest Company Contribution came from HDFC Ltd. KPMG and Price Water House Coopers, each contributing Rs 24.50 lakhs, while the Aditya Birla Group made the second highest Company Contribution of Rs 17.50 lakhs.
Kabir Lumba was the highest fund raiser among the Dream Champions, raising the maximum amount of Rs 31.68 lakhs for Life Trust, followed by Abhay Jasani, who raised Rs 29.06 in support of Srimad Rajchandra Love and Care. Isha Jain raised the highest amount of Rs 6.37 lakhs among the Dream Wizards in supports of Isha Education, while Anisha Johri raised Rs 6.35 lakhs in support of Family Service Center.
SCMM 2013 FUND RAISING CHALLENGE:
A couple, who wish to remain anonymous, has come forward this edition to motivate NGOs to raise funds for their organsiation by offering cash prizes up to Rs 25 lakhs for a fund raising challenge to reward NGOs making proactive efforts to get supporters for their cause.
To be eligible for the first main award category of 10 prizes worth Rs 10 lacs, NGOs had to have at least 20 fundraisers between 1st August 2012 to 25thJanuary 2013 (a fundraiser is anyone who raises above 5 pledges) - however only two organizations were able to achieve the same.
The second main award category (10 Prizes worth Rs 10 lacs), was for NGOs with the highest number of donors between 10th December 2012 to 25thJanuary 2013. The minimum number of donations required to be eligible was 200.
The Final Prize winners are:
NGO with highest number of eligible fundraisers: ISHA EDUCATION (Rs. 3 lacs)
NGO with 2nd highest number of eligible fundraisers: SAVE THE CHILDREN INDIA (Rs. 2 lacs)
NGO with highest number of fundraisers in dream category: SHRIMAD RAJCHANDRA LOVE & CARE (Rs. 50,000)
Most Active NGO in the NPL (NGO premium league): SAVE THE CHILDREN INDIA (Rs. 60,000)
Second Most active NGO in the NPL: AMAR SEVA SANGAM (Rs. 40,000)
NGO raising highest amount (participating for fist time): SPJ SADHNA SCHOOL (Rs. 50,000)
NGO with highest %age growth over last year: WAR WOUNDED FOUNDATION (Rs. 50,000)
NGO with second highest %age growth over last year: ST JUDE INDIA CHILDCARE CENTRE (Rs. 25,000)
NGO with most innovative fund raising strategy: Rs. 75,000 (Unclaimed)
NGO with second most innovative fund raising strategy: Rs. 50,000 (Unclaimed)
NGO raising highest amount online during Christmas week: ISHA EDUCATION (Rs. 50,000)
“The Marathon is an incredible sporting platform with a huge social dimension. It has quickly become the country’s largest charity generator and the driving force for a healthier and fitter India,” said Anil Singh, Managing Director of Procam International, the promoters of the event.
STANDARD CHARTERED MUMBAI MARATHON 2013 CHARITY AWARDS
DREAM CHAMPIONS
(Individuals who pledged to raise a minimum of Rs. 10 lacs for their chosen charity)
Highest Fund Raiser
2nd Highest Fund Raiser
Kabir Lumba – raised Rs 31,68,074
Abhay Jasani – raised Rs 29,06,000
DREAM WIZARDS
(Individuals who have pledged to raise a minimum of Rs. 5 lacs for their chosen charity)
Highest Fund Raiser
Isha Jain – raised Rs. 6,37,150
2nd Highest Fund Raiser
Anisha Johri – Rs 6,35,801
DREAM MAKERS
(Individuals who pledged to raise a minimum of Rs. 1 lac for their chosen charity)
Highest Fund Raiser
Ramani Sankaraman–raised Rs.20,17,612
2nd Highest Fund Raiser
Fr Joseph Pereira – raised Rs.6,53,000
Highest Fund Raising Couple
Sankara Raman & Ramani Sankara Raman raised Rs. 38.14 lakhs
CORPORATE CHALLENGE
(Companies who have put up teams and have raised money for their chosen charity)
Company with Highest Employee Contribution
Godrej & Boyce Mfg Co. Ltd.– raised Rs. 14,03,000
Company with 2nd Highest Employee Contribution
Kotak Mahindra Bank Ltd.– raised Rs. 13,18,319
Highest Company Contribution
HDFC Ltd., KPMG and Price Water House Coopers – each contributing Rs 24.50 lakhs.
2nd Highest Company Contribution
Aditya Birla Group – contributed Rs. 17,50,000
Highest Fund Raising Company
Godrej Boyce Mfg. Co. Ltd – Raised Rs 24.53 lakhs
Highest fund raiser
Shanti Ekambaram of Kotak Mahindra Bank – raised Rs 3.99 lakhs
2nd Highest find raiser
Meher Pudumjee of Thermax Foundation – raised Rs 3.81 lakh.
Fund raiser with the highest number of pledges
Nariman Bacha – Rs 2.39 lakhs though 129 donors
WE CARE
(Individual participants who raise any amounts of money for a charity of their choice)
Highest Fund Raiser
Vinay Shetty raised Rs 10,27,600 for Think Foundation
2nd Highest Fund Raiser
Ramesh Mangaleswaran raised Rs 5,44,212 for MBA Foundation
NGO AWARDS
Highest Fund Raising NGO
Shrimad Rajchandra Love & Care – raised Rs 1,38,11,114
2nd Highest Fund Raising NGO
Save The Children India – raised Rs 1,14,20,349
3rd Highest Fund Raising NGO
Isha Education – raised Rs 97,77,225
