New Delhi: Grasim, India’s homegrown and men’s lifestyle brand, a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group today announced to be the official suiting partner of NorthEast United Football Club, an Indian Super League football franchise in Guwahati, Assam.
As part of their official gear, the team will be seen donning the classic black suits by Grasim. Competing in the inaugural season, the team is owned and operated by Bollywood actor andGrasim’s brand ambassador John Abraham and I-League club, Shillong Lajong.
Abhijit Ganguly, Brand Director Grasim says, “We are proud to be a part of this initiative to promote the spirit of sports and bringing together the untapped talent from the North East. Grasim stands for the self made man and we are privileged to support the team who are contending for the prestigious title.”
The highly anticipated Indian Super League which features eight franchise teams from all around India will begin from October 12th. The league will run from October to December, with a finals series determining the champion.
“Our team covers seven sisters and one brother. When we choose players, we will pick only north east players. We think of the North East as a hotbed of talent as 70% of the players come from there. Most are the enterprising young lot. We are concentrating on grassroot football. We would like to see stars come out of north east.” explained John Abraham, owner of Northeast United FC and Brand Ambassador of Grasim.
