Chennai: BOLS Kyndal, the premium brandy brand has partnered with Aircel Chennai Open 2013 as an “Official Partner”. This will be the second year of Bols associating with the Aircel Chennai Open.
The 18th edition of India’s only and South Asia’s leading ATP World Tour event will be held from 31st December 2012 to 6th January, 2013 at the SDAT Stadium in Chennai. The tournament will see in action an impressive line-up of Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.
As part of the association, BOLS will host the official Player Party of the tournament, which attracts the crème de la crème of Chennai party circuit after the tournament.
Commenting on the partnership Siddharth Banerji, Managing Director Bols Kyndal said- “We are elated to be associated with the most prestigious sporting event in the country ‘Aircel Chennai Open’for second year in the row. With participation from world class players, the tournament will ensure excitement & vibrancy from a wider audience. BOLS as a known brand in the region will strengthen its base & build upon it’s connect with our connoisseurs”
Ashu Jindal, COO, IMG Reliance said,” We are delighted to have a global brand like BOLS associating with Aircel Chennai Open 2013 as the Official Partner. This is the second year of our association and we are excited to have the brand back for another year. We are sure this is just the beginning of yet another successful partnership.”
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ABOUT AIRCEL CHENNAI OPEN 2013
The USD 430,000 Aircel Chennai Open owned by IMG and operated and organized by IMG Reliance, is India's only and South Asia's premier ATP World Tour Open 250 event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP's Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP's Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 18th edition of the tournament will be held from December 31, 2012 to January 6, 2013 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).
By Indian Sports News Network
