New Delhi: Vodafone India, one of India’s leading telecommunications service providers, on Wednesday announced the winners of ‘Vodafone Drive into the Big League – II’ and ‘Vodafone Join the Team’, two unique and innovative engagement initiatives in the build-up to the second season of India’s racing event at the Buddh International Circuit (BIC) at Greater Noida.
At the close of three months of high activity-led selection and elimination process, M/s Sequel Logistics Private Limited was declared winner of the ‘Vodafone Drive into the Big League – II’ - an annual initiative by Vodafone India, to provide a fillip to the SME sector and give them a money-can’t-buy-experience of having their company logo on the Vodafone McLaren Mercedes cars during the race weekend. S Rajkumar, COO & Director, Sequel Logistics Private Limited received this honour at the hands of Naveen Chopra, Director, Vodafone Business Services in the presence of Vodafone McLaren Mercedes racing legend Lewis Hamilton.
Receiving the coveted honour of being the guest sponsor, S Rajkumar, COO & Director, Sequel Logistics Private Ltd said, “This is an incredible moment and I am speechless. On behalf of the entire organisation, I am very grateful to Vodafone for creating this wonderful platform for enabling SMEs like us to gain centrestage. It is once-in-a-lifetime experience to see our logo being showcased on global stage as the Vodafone McLaren Mercedes cars race through the circuit during race weekend. We are sure this is going to benefit us invaluably in terms of building more equity for our brand and our products and services.”
Leveraging its global and exclusive relationship with McLaren Mercedes since 2007, Vodafone has been engaging and providing customers with unique content and great experiential events and promotions through access to the team, the drivers and other assets. One such pioneering initiative has been ‘Join the Team’ which Vodafone has been spearheading since 2009, much before the big race came to India. The initiative facilitates lucky customers to win a grand opportunity to spend the race weekend with the Vodafone McLaren Mercedes team in Delhi. Over 600,000 enthusiasts engaged online and via sms to participate in this contest of which 2000 sent in complete entries.
The four lucky winners of this year’s ‘Join the Team’ are Rahul Chhabria (Mumbai), Parth Doshi (Mumbai), Anshita Rastogi (Delhi) and Paras Gupta (Delhi) and they will spend the weekend of their lives enjoying full hospitality staying with the Vodafone McLaren Mercedes team. They will get complete access to the Paddock club, Pit lane, team garage and will also participate in pit crew practice along with the two racing stars. The winners were greeted on stage by racing icon, Lewis Hamilton.
Just over a month since his first-of-its-kind Night Speed Run in Mumbai, Lewis Hamilton expressed his pleasure at being back in India. Lewis Hamilton said, “Each time I return to India, I want to spend more time and come back to see more of this country. It is very gratifying to see a growing interest and enthusiasm for motor-racing sport in India. I would like to thank Vodafone, for their continued support to the team. It has been a positive and mutually enabling association and as a team, we are all looking forward to the race on Sunday.”
“The track looks great, it has quite a nice mix of corners - the start of the lap is pretty stop-start, there are a couple of long straights mixed with tight hairpins, but it’s the end of the lap that’s more interesting. I am sure the speed and race enthusiasts will witness spectacular display of superlative racing skills. I am looking forward to the first practice session tomorrow to get a feel of the drive awaiting us on Sunday,” added Lewis
Additionally, following the success of Vodafone speed fest in Mumbai, Vodafone has tied up with Delhi-Noida-Delhi (DND) flyway authorities to make the big race experience for racing enthusiasts in Delhi and NCR more interesting. On the main race day on Sunday, October 28, 2012, from 8am to 10pm, Vodafone will speed-up Delhi by making the DND Flyway Toll free allowing Delhi-ites a hassle-free experience as they will not have to wait in long queues to pay toll and get to reach BIC faster, smarter and better. Vodafone India has received the approval and necessary written permission from Noida Toll Bridge Company.
Global Association
Vodafone is the Title sponsor and 'Official Total Communications Partner' of the Vodafone McLaren Mercedes team. This partnership is Vodafone's major global sponsorship and is part of an ongoing commitment to the Formula 1 World Championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone's consumer and business customers and racing fans around the world.
The title sponsorship, including the team name 'Vodafone McLaren Mercedes' and 'Official Total Communications Partner' of the team, continues to give Vodafone dominant title sponsorship branding on the new 2012 cars, drivers' and pit crews' overalls and helmets. As it enters into the fifth season of this partnership, the associative rights acquired provide Vodafone, unique opportunities that will continue to build brand value and raise brand awareness.
The team partnership delivers an innovative, powerful and integrated marketing platform enabling Vodafone customers to get closer to the action through unique experiences, innovative content, experiential events, advertising, offers and promotions. Innovative products and services allow Vodafone to bring our customers closer to the passion of Formula 1, empowering them to live the experience through our sponsorship programmes.
