Mahindra Racing today announced the names of four lucky fans that will travel to the Sepang International Circuit on an all-expenses paid trip to experience the thrill of the Malaysian Motorcycle Grand Prix, that is scheduled to be held there from the 19th to 21st October 2012. Sushma Kulkarni (Mumbai), Kanika Juneja & Amandeep Mittal (Bangalore) and Rizwan Siddiquee (Kolkata), will enjoy the once in a lifetime opportunity after winning the team’s ‘Face of Mahindra Racing in Malaysia’contest.
At the circuit, they will be the face of Team Mahindra Racing, the first Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship and the Italian National Motorcycle Racing Championship and cheer for India.
Launched on 27thAugust 2012, the contest required participants to enter via the closely followed Mahindra Racing Facebook page. In Round 1, the contestants were required to take a quiz on the racing team. Ten male and ten female contestants were then shortlisted on the basis of correct answers after which the voting phase began. The round also included a tie-breaker question – “I should be the face of Mahindra Racing in Malaysia because…” In Round 2, fans voted for one male and one female contestant after getting to know why they deserved to be the ‘Face of Mahindra Racing in Malaysia’.User photos and profiles were showcased in the contest gallery. Bagging maximum votes, Kulkarni, Juneja, Mittal and Siddiquee were chosen as the winners and will travel to Malaysia on an all-expenses paid trip.
Speaking about her victory, contest winner Sushma Kulkarni said, “I’ve been a huge fan of Mahindra Racing and closely follow each of their races. I’m thrilled at winning the contest and can’t wait to be the ‘Face of Mahindra Racing in Malaysia’ and experience all the excitement of the Grand Prix. I thank the team for giving us this extraordinary opportunity.”
Since its inception, Mahindra Racing has created a tremendous buzz amongst motorsports enthusiasts in the country and this contest is the team’s way of thanking its fans for their support and encouragement. The contest was launched in partnership with the Malaysia Tourism Promotion Board, India. Tourism Malaysia focuses on promoting the country at domestic and international levels as a destination of choice.
Tourism Malaysia chose to associate with the contest since the ‘Face of Mahindra Racing in Malaysia’presented an ideal platform to showcase Malaysian hospitality.
Mahindra Racing boasts of the biggest online motorsports community in India. The team’s Facebook property has the largest number of fans amongst all MotoGP team pages and is growing rapidly. The Facebook fan count stands currently at 4,53,122. The fans are kept engaged and feel connected with the brand through novel experiences like Live rider chats, exclusive pictures, race videos, exciting contests and more. The page even hosts race blogs written by a fan from Europe.
The team recently created history by winning the prestigious ‘Constructors Title’ in the 125GP class at the Italian National Motorcycle Racing Championship (CIV) in Italy. After making its CIV debut in 2012, Mahindra Racing became the first from India to win an international motorsport event when Moretti took the chequered flag at the season-opening race in Mugello, Italy on 25th March this year. The team won 6 out of the 8 races in the championship with 3 spectacular double podiums. The Indian manufacturer is one among a handful of entrants using its own chassis and engine, developing new technology at the same time challenging the might of established racing factories that fill the rest of the grid.
By Indian Sports News Network
