Jaipur: The Rajasthan Royals have tied up with documentary movie ‘Fire in Babylon’, for its theatrical release in India. Fire in Babylon will release across key metros on the 21st of September in all PVR cinemas.
Fire in Babylon is a documentary directed and written by Stevan Riley about the great West Indies cricket team of the 1970's and 1980's. It highlights the struggles the West Indies faced as a country and how cricket acted as a unification factor in bringing the many islands, which were recently independent from the British colonial rule, together under the banner of a world class cricketing unit.
Shot in a documentary style, it features the stories of Viv Richards, Malcom Marshal, Michael Holding and Andy Roberts.
The Rajasthan Royals saw an instant fit with the theme of the story and have engaged with Fire in Babylon to be a part of the release promotions of the movie. Having similar values as the great West Indian team, the brand connect is synonymous between two of these great teams.
Speaking on the association, Raghu Iyer CEO Rajasthan Royals, said "We found an immediate connect with the amazing story of the legendary West Indies cricket team, and that of the Rajasthan Royals in the IPL. We are very happy to be associated with the movie and encourage our fans to step out and enjoy this beautiful and well told story."
Speaking on behalf of the Fire in Babylon team Mr Sunaman Sood said "We feel extremely privileged that the Rajasthan Royals have partnered us to promote the film. Having large fan base of cricket aficionados with a keen cricketing sense, The Royals form an ideal fit for us to showcase and build awareness for the film".
By Indian Sports News Network
