Dhoni to launch his line of fragrances

Cricket captain MS Dhoni will soon launch his line of fragrances, joining the likes of other sportstars like Roger Federer and Maria Sharapova to have such similar ventures, says a report in Hindustan Times, adding that Rhiti Sports Management, the firm that manages Dhoni's business portfolio, has partnered with Dubai-based Beauty Contact to launch the men's fragrances range in the global market.

"The development of the new line builds on my own preferences for fragrances that remain fresh and have an international appeal," Dhoni said in a statement.

Dhoni's line of fragrances is expected to be introduced in India, the UAE and the rest of the world before the end of the year, the statement added.

Meanwhile a report in Economic Times says that the Indian captain will be personally involved in the creation, formulation and development of the M S Dhoni line of fragrances, which caters exclusively to men. The launch makes Dhoni the first-ever Indian cricketer to have his own line of fragrances and is expected to be introduced in India, the UAE and the rest of the world before the end of the year.
"I am confident that the range will appeal to those who seek fragrances that are long-lasting and refreshing," he added.