New Delhi: The 10th Maruti Suzuki Desert Storm Rally was flagged off here today amongst much fanfare, excitement and revving engines. The rally is all set to raise the bar of professional motorsports in the country yet again. Ace motorsport enthusiasts will compete in extremely harsh and inhospitable conditions.
The tough off road rallying experience brings out the best of man and machine.
Speaking on the occasion, Mr. Shashank Srivastava Chief General Manager (Marketing) said, "We at Maruti Suzuki are committed to nurture and promote motorsport & motorsport enthusiasts in India.
The success of Raid-de-Himalayas, Desert Storm Rally and Dakshin Dare which are now country’s most awaited and coveted events in the motorsport calendar of the country, are a true testimony of that.
Every year, our effort is to enhance the excitement and thrill of these events. Our core team brings
in newer route, adds additional sections and explores new segments to keep the thrills alive."
"Motorsports events are important for us from feedback perspective. These inputs form basis for product improvements," added Mr. Srivastava.
Maruti Suzuki Desert Storm Rally would pass through the rugged, inhospitable and challenging terrains of Rajasthan and Gujarat. Ace rallyists will compete on the TSD (Time Speed Distance) format to cover over 3500 kms, in a span of six days.
In terms of route, the rally has done a 180 degree flip by starting from New Delhi as against Ahmedabad the previous year. The rally will culminate at Ahmedabad on 25th February.
By Indian Sports News