Kolkata: City football giants East Bengal on Tuesday roped in Shyam Steel as co-sponsors of its team.
The club signed a one-year deal with the company, one of India's leading primary steel producers, at a formal ceremony in the club premises here.
Welcoming the company as a member of the East Bengal family, club General Secretary Kalyan Majumdar wished the contract would be extended in future.
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Shyam Steel Director Govind Beriwal said his company was delighted to be a partner of the East Bengal team.
Indian cricket captain Virat Kohli is the company's brand ambassador.
