Bangalore: The Bangalore based healthcare startup, CULT has been invited by the Karnataka Premier league as the fitness partner for the year 2017. As part of this association, CULT will be vetting the fitness of the players and giving away the “Fittest player of the match” award during the presentation ceremony after every match and also ‘Fittest player of the series’ at the end of the tournament.

As an Indian fitness brand, CULT aims at helping the growth of the indigenous sporting talents. CULT aims to address preventive healthcare through a combination of engagement, coaching hence, focuses on the keeping the grassroot level players at their fittest best.

Speaking about the partnership, Ankit Nagori, co- founder Cure.fit said, “CULT focuses a great deal on sports and fitness. Association with events like KPL will help us reach a greater audience and spread the awareness amongst them. We are excited about this relationship with KPL and look forward to more opportunities where we can work together”

Vinay Mruthyunjaya, Official Spokesperson KSCA said, “We are excited to be partnering with the team at CULT. As the KSCA is striving to deliver the best KPL ever, I can think of no better-suited partner than CULT. They are innovative and are keen to initiate a positive change around the state of Karnataka."