New Delhi: India is all set to witness some exciting cricketing action with the onset of IPL Season V which kick-started on April 4. OCM India Limited today announced its association with Kings XI Punjab as “Official Suiting Partner” in the fifth edition of the T20 tournament.
Kings XI Punjab based in Mohali represents Jammu & Kashmir, Himachal, Punjab and Haryana.
Reinforcing franchisee’s commitment Kings XI Punjab recently reinvented their logo reflecting the qualities of the team ‐ young, vibrant and ready to conquer the world. OCM’s new brand identity and logo also supports the same persona. As official partner, OCM will enjoy a range of privileges and entitlements to display their company logo on platforms that include Kings XI Punjab official website,
team’s apparel; all 22 players will be seen sporting OCM logo on their jerseys. As well as appearances of team members for some special OCM occasions including photo shoots.
Commenting on the association, Col. Arvinder Singh, COO, Kings XI Punjab, “We are happy to have a leading men’s suiting brand like OCM as our “Official Suiting Partner”. We are confident this association with OCM will be rewarding. Both the brands share similar synergies and with an exciting squad and support of our partners, we are heading to the tournament with great zeal.”
OCM’s relationship with Kings XI Punjab emulate image of its strategy. The tie‐up will offer an exciting platform for OCM India Limited to increase its brand visibility through on‐ground action and amplify the impact by reaching out to the audience through various media platforms. Its heritage and history is deep rooted in Punjab. OCM’s fabric range is a confluence of fashion and performance befitting a sporting team with it’s on and off ground activities. KXIP’s flamboyance, personality and swagger befits today’s OCM.
Commenting on the tie‐up, SK Singhal, Chief Executive Officer, OCM India Limited said, “I am delighted on our association with Kings XI Punjab. The association with King XI Punjab will help the company to relate with India’s masses in a big way. OCM has a strong retail presence across the country and has its manufacturing base in Amritsar, Punjab. We keenly look forward to zooming to greater heights building on the exciting fervor of IPL and wish all the participating young cricketers the very best for the game".
“The format of IPL lets us get intimate with the most popular sport in India, and gives us a wide scope of running innovative activities around customers and other channel partners. It also gives OCM a chance to connect with the people and showcases a resurgent OCM.” said Nitin Jain, Chief Marketing & Sales
Officer, OCM India Limited.
This partnership was conceptualized by MEC Access, the sports, partnership and activation agency of MEC.
By Indian Sports News Network
