Hyderabad:Telecom major Vodafone has come onboard as the title sponsor of the Premier Badminton League (PBL), it was announced on Saturday.
The fortnight-long event from Sunday will see six teams -- Chennai Smashers, Hyderabad Hunters, Bengaluru Blasters, Delhi Acers, Awadhe Warriors and Mumbai Rockets -- fight for the Rs 6 crore ($883,000) prize purse, the highest for any badminton tournament in the world.
Talking about the mega association, Prasad Mangipudi , Manager Director of SportzLive, the Licensee holder of the League, said: "It is a matter of pride to join hands with one of the leading telecomm majors, Vodafone as the title sponsors."
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"Their decision to associate with the league not only shows Vodafone's commitment towards Indian sports but also their belief in the growing stature of the PBL. I am quite confident that our dedication and their support will help us to take the league to new heights this year."
