PBL announces Bollywood star Akshay Kumar as brand ambassador to promote game

Action King Akshay Kumar named Brand Ambassador of Premier Badminton LeagueNew Delhi: Premier Badminton League today announced Bollywood superstar and sports enthusiast Akshay Kumar as the brand ambassador for the much-awaited badminton League (PBL) beginning January 2, 2016.

With him coming on board this will add further to the excitement and glamour towards the tournament. Sports lovers already perceive the superstar as a sport and fitness freak and his association will be seen as a perfect fit to all sports lovers.

The League will even witness Akshay Kumar actively post his comments and updates on the social media via his official Twitter handle, blogs and podcasts talking on PBL and how players fared each day.

Speaking on the announcement, Dr Akhilesh Das Gupta, President BAI & Chairman PBL said, “We welcome Akshay Kumar as the Brand Ambassador and his association with the League is in line with our focus to create the required excitement. His presence will not only attract sports lovers but even excite the players. We are sure we will witness a successful edition not only on the court but even off the court. ”

Speaking on his association, Akshay Kumar said “I have always believed in associating with sports and this League is yet another platform for me to showcase my support. Badminton has given us reasons to rejoice for years now and I am very excited to meet the young stars who have conquered many feats on the court. For me they are the true Brand Ambassadors to this beautiful and exciting game, I wish each one Good Luck and may the best team win.”

The Premier Badminton League will start from 2nd January 2016 where six franchisees - Delhi Acers, Hyderabad Hunters, Bengaluru Top Guns, Chennai Smashers, Mumbai Rockets and Awadhe Warriors - will compete for the top honour. The opening day of the League will witness Awadhe Warriors taking on Mumbai Rockets in Mumbai.

Premier Badminton League will be telecast LIVE on Star Sports.