Sahara Force India is pleased to announce the beginning of a partnership with world-famous tequila brand, Jose Cuervo. With a history dating back over 250 years, Jose Cuervo has established its position as the undisputed number one tequila brand in the world.<\/p>\n
Jose Cuervo has a worldwide presence in over 90 countries, so Formula One represents the perfect marketing platform for the tequila brand to showcase its range of award-winning products, promote its heritage and support its responsible drinking campaign.<\/p>\n
The famous logos will appear on the headrest of the VJM08, the drivers\u2019 suits and all team clothing.<\/p>\n
Team Principal and Managing Director, Vijay Mallya: \u201cAs we get set to launch our 2015 season, it\u2019s the perfect time to welcome Jose Cuervo to the team. They are a true giant of the tequila industry and I\u2019m delighted that we can work with them to deliver a far-reaching marketing campaign. It\u2019s an exciting time to join the team off the back of our most successful season ever and we look forward to celebrating a memorable year of racing together.\u201d<\/p>\n
Juan Domingo Beckmann, CEO Jose Cuervo: \u201cWe are very proud to begin this partnership with Sahara Force India and to support Mexico\u2019s Formula One star, Sergio Perez, and Nico Hulkenberg. Everyone at Jose Cuervo believes that 2015 is a year of great potential for this team and it\u2018s very exciting to be part of that journey, especially in the build up to the Mexican Grand Prix later this year. Formula One is one of the most prestigious sports in the world so it\u2019s the perfect arena to showcase the world\u2019s most distinguished tequila, Jose Cuervo.\u201d<\/p>\n
About Jose Cuervo
Jose Cuervo is the leading and finest Tequila producer in the world. Founded in 1758 it now has presence in over 90 countries through its line of renowned products. Over the past two centuries Cuervo\u2019s products have been prized for their taste, quality and authenticity, and the founder\u2019s descendants still manage the company.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sahara Force India is pleased to announce the beginning of a partnership with world-famous tequila brand, Jose Cuervo. With a history dating back over 250 years, Jose Cuervo has established its position as the undisputed number one tequila brand in the world.<\/p>\n
Jose Cuervo has a worldwide presence in over 90 countries, so Formula One represents the perfect marketing platform for the tequila brand to showcase its range of award-winning products, promote its heritage and support its responsible drinking campaign.<\/p>\n
The famous logos will appear on the headrest of the VJM08, the drivers\u2019 suits and all team clothing.<\/p>\n
Team Principal and Managing Director, Vijay Mallya: \u201cAs we get set to launch our 2015 season, it\u2019s the perfect time to welcome Jose Cuervo to the team. They are a true giant of the tequila industry and I\u2019m delighted that we can work with them to deliver a far-reaching marketing campaign. It\u2019s an exciting time to join the team off the back of our most successful season ever and we look forward to celebrating a memorable year of racing together.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-21186","post","type-post","status-publish","format-standard","category-out-of-box"],"yoast_head":"\n