New Delhi: Micromax Informatics Ltd. today announced that the company will back Shiva Keshavan, the poster boy of winter sports in India. Shiva has already represented India at the Olympic Games five times. A two-time Asian Champion and holder of the Asian Speed Record, he is known as the Fastest Indian on Ice.
There is an emergence of a new sports culture in India where Sports like Kabaddi, Ice Hockey, Tennis and Badminton are beginning to get active interest from the youth in India. Micromax has always followed a youth centric and disruptive strategy. A large part of this strategy is focused on sports. After supporting ice hockey in 2015, Micromax is now supporting the unconventional sport of Luge by collaborating with Shiva Keshavan, winner of a series of global luge championships.
Shubhajit Sen, Chief Marketing Officer, Micromax said, “Micromax has always believed in connecting youth to its passions, and building sporting infrastructure and credentials is one of our key priorities. It is our privilege to support an athlete like Shiva who is a flag bearer of India’s Winter Olympics hopes.”
“We love Shiva’s story- a small town guy crazy enough to follow an unconventional passion, overcomes major obstacles to win at a global elite level. This is close to Micromax’s heart and we feel athletes like Shiva need all the support the leading brands like Micromax can give.” he added.
Speaking on the collaboration with Micromax, Shiva Keshavan, five times Olympian, said, “It has been a 20-year journey representing India and being the only one in winter sports doing so. I appreciate Micromax Informatics for recognizing my efforts and supporting me in my journey going forward towards the Korea 2018 Olympic Games.”
Shiva Keshavan is now preparing to carry the flag for India at the Korea Olympic Games in 2018, which will be his 6th Olympic participation, a feat shared by only two other Indians.
