New Delhi: The $1-million Indian Badminton League, an initiative by the Badminton Association of India and Sporty Solutionz, has announced Yonex as the Equipment Partner for the League.
Speaking on the association, Mr Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, said, “It’s a matter of pride for Indian Badminton League to announce Yonex as the Equipment Partner. They are known for their world-class technology that they incorporate in all their equipments which sets them apart and adds value to the players’ performance. With them as the Equipment Partner we are assured of the fact that we have the most paramount tools for the League.”
Speaking on the association, Mr Vikram Dhar, Managing Director, Yonex Sunrise India, “We would like to congratulate Badminton Association of India for organizing the IBL and we are proud to be the official equipment supplier for this tournament. We wish everybody associated with IBL all the best and we will ensure that we will provide the best equipment in the world for the tournament as its official equipment supplier and also ensure all support which is required to make it a huge success.”
Speaking on this occasion, Dr Akhilesh Das Gupta, Badminton Association of India President & MP said, “We welcome Yonex to the IBL family. We look forward to a strong and successful association and their presence will add a huge goodwill to the League.”
The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE “family entertainment” which will also be viewed by a significant international audience. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience. The LIVE IN-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.
The top four franchises in the League will clash in the semifinals and the winners will meet in the grand final on August 31, which will be played out in Mumbai, for the richest prize money tournament in badminton till now.