New Delhi: Following Shooter Heena Sidhu’s qualification to Rio Olympics in the 10 meter air pistol event by winning gold medal in the recently concluded Asia Olympic Qualifying in New Delhi, IOS country’s leading sports management group has entered into a three year exclusive management deal with the country’s top women shooter. Heena who is the ninth Indian shooter to qualify for Rio Olympic Games will be seen competing in the two events 10 meter air pistol and 25 meter air pistol.
IOS have recently acquired the marketing and commercial rights of Indian Olympic Association for a period of two years including Rio Olympic Games scheduled to be held this year.
Following this deal, IOS will manage current World record holder and former World number 1 Heena’s endorsements, appearances, brand profiling, patents, licensing and digital rights, images, visibility on social networking sites.
Speaking on this association, Heena Sidhu said “Year 2016 is a great start for me, booking a berth for the Rio Olympics. I still have 6 months to prepare and work hard for the Rio Olympics, before which I will compete in the major events like World Cup. I have been performing well in the international circuit from last few years but at the same time I was looking for a sports management group that could manage my overall brand portfolio and logistics plus commercial activities in the best professional way. I am really convinced in the manner in which IOS has built country’s top women sportspersons Saina Nehwal and MC Mary Kom as a big brand in the industry and that was the major reason I decided to join hands with IOS”.
“I am confident that IOS, a company that is in the best possible position to help me achieve my business goals and maximize the value of my brand” said Heena Sidhu.
On welcoming Heena Sidhu to IOS family, Mr. Neerav Tomar, MD & CEO IOS Sports & Entertainment said “I would like to congratulate Heena for booking a berth to Rio Olympics. We are pleased to welcome another top women sportsperson of the country into the IOS family. Heena is a young achiever. She is a superbly talented player and world class competitor who demonstrates a very strong character through her passion and commitment to her game. I believe she has the ability to translate those qualities into achieving great success working with global brands in the marketplace”.
The 26 year old former World Number 1 Heena Sidhu has more than 21 international titles to her credit as of now and will be a promising prospect for the country at the 2016 Rio Olympics.
Heena who will be playing her second Olympics at Rio this year, has to her credit of winning Gold medal in the ISSF World Cup Finals 2013 (Germany), One Gold and one Silver medal in the Commonwealth Games 2010 (Team & Individual in Delhi), One Silver medal in Asian Games 2010 (Guangzhou) and one Bronze medal in the Asian Games 2014 (Incheon) and many other major international events.
About Heena Sidhu
- She is the only Indian Pistol shooter to be ranked World No. 1 in 2014
- She is the first Indian to have won Gold medal in the 2013 ISSF World Cup Finals- 10 metre Air Pistol event.
- She became the third Indian shooter after Anjali Bhagwat (2003) and Gagan Narang (2008) to win a Gold medal in a Rifle/Pistol World Cup Finals.
- She is also the first Indian shooter who has appeared on the ISSF magazine’s cover page for the first time ever since the NRAI was formed on 17 April 1951.
- She is the Finals World record holder in 10 metre air pistol event with a final score of 203.8.
