New Delhi : S-Cross – the Premium Crossover by Nexa announced its association with Micromax Indian Aces, winner of the Coca-Cola IPTL Season 1, today. The latest car by Nexa offering the best of both worlds, SUV and Sedan, together, matches the power and performance of the frontrunner Micromax Indian Aces. S- Cross’s powerful features, such as its biggest ever by Maruti diesel engine, resonates well with the team’s unmatchable strength and vigor.
The association was announced by Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India Limited in the presence of Mr. Mahesh Bhupathi, Founder & Managing Director of IPTL, Ms. Sania Mirza & Mr. Gulshan Jhurani, co-owner of Micromax Indian Aces at Delhi Lawn Tennis Association complex.
Speaking on the partnership, Mr. Mahesh Bhupathi, Founder & Managing Director of IPTL said “IPTL as a platform provides numerous opportunities for brands to communicate their brand values through right associations. We are happy that a premium product like S-Cross by Nexa finds its ideal match in Micromax Indian Aces, the winner of Coca-Cola IPTL Season 1. The teaming up of S-Cross by Nexa with Indian Aces speaks of immense potential and promising future Indian Aces possesses”.
On the occasion, Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, said “We are delighted to partner with Team Indian Aces for this season of International Premier Tennis League (IPTL). This League is a huge step forward for tennis fans as it brings together current champions, tennis legends and upcoming talent in a format that’s never been seen before. Our premium crossover, S-CROSS offers the best of both the world’s - power of an SUV and the comfort of a Sedan, which resonates aptly with what Indian Aces brings to all of us. S-CROSS’s superior drive quality and agility reflects the unmatchable strength and energy of the superb team. At Maruti Suzuki, our aim is to continuously engage with our evolving audiences and International Premier Tennis League serves as a perfect platform for us. This not only gives us the splendid opportunity to showcase the S-CROSS which stands true to the spirit of sportsmanship and adventure but also to connect with lovers of this fabulous sport of tennis in Asia.
Mr. Gulshan Jhurani, co-owner of Micromax Indian Aces, said “the association of S-Cross by Nexa with Indian Aces is an ideal partnership representing dynamisms at its best. The design, technology and the engineering employed in the car is commendable and it exemplifies winning characteristics of Indian Aces in every aspect. We are jubilant to have them as our partners and hope this brings the best of our team on the field”.
The Coca-Cola IPTL Season 2 Indian leg matches are scheduled for 10th to 12th December at Indira Gandhi Indoor Stadium in New Delhi. Rafael Nadal, who will debut at Coca-Cola IPTL will lead the Micromax Indian Aces Team and will be seen playing against Roger Federer of UAE Royals at the matches.
About the Coca-Cola International Premier Tennis League:
The Coca-Cola International Premier Tennis League (IPTL) is a unique team-based tennis league founded by multiple grand-slam winners, India’s Mahesh Bhupathi. Played across 4 countries in Asia, the inaugural edition in 2014 featured 21 Grand Slam Champions and 14 current/former World Number Ones. Micromax Indian Aces won the 2014 title and prize money of USD 1 million.
The 2nd edition will run from 2nd to 20th December 2015 – Japan (2nd – 4th Dec), Philippines (6th – 8th Dec), India (10th – 12th Dec), Dubai (14th – 16th Dec) and Singapore (18th – 20th Dec).
The IPTL promises to ‘Break the Code’ of the game’s traditional etiquette in order to attract a new audience to the sport. Modelled after successful international sports franchise concepts and being recognized as tennis’ newest spectacle, the IPTL combines world-class sport and entertainment in a format that keeps both spectators and global TV viewers thoroughly engaged.
