New Delhi: F45, world's number one functional training system from Australia, announces entry into India by launching its first fitness studio in Hyderabad. The studio is situated at Jubilee Hills. The first facility of the brand was launched by Brett Lee, brand ambassador of F45 India along with Pradeep Palli – Director, F45 India.
F45 is a 45-minute workout that keeps X Men’s Wolverine, Hugh Jackman, and Nicole Richie, in shape and since launching in 2014, it boasts a cult following around Australia and New Zealand.
F45, short for Functional 45, is a programme that has taken Australia by storm and it’s based on high-intensity, interval training (or HIIT). The session is timed, with 45 seconds ‘on’ and working out, and short fifteen second ‘rest’ periods in between. It is fast, includes strength work and cardio, and is just a little bit brutal and very additive.
F45 Training offers its clients a team-based, highly immersive fitness experience that is engaging, innovative and results-oriented. With over 400 franchises sold in under three years, the world is quickly waking up to this revolutionary approach to fitness, supported by a simple, low-cost but highly profitable business system.
Today, Indians are moving towards fitness and overall well-being as a means to de-stress themselves from hectic work pressure, and combat unhealthy eating habits. Currently pegged at USD 2.4 billion, Indian fitness industry is slated to grow at a CAGR of 25 percent.
A certified personal trainer from Australian Institute of Fitness, Pradeep Palli is responsible for getting F45 into India.
Pradeep Palli - Director, F45 India says, "In India, people have realized the importance of staying healthier. In the last couple of years, the industry has witnessed a major transformation wih new forms of exercises such as Zumba, aerial yoga, Pilates, MMA and kickboxing. As soon as I saw the business model, I realised if it could have such a huge impact in a country like Australia, it would most certainly be a phenomenal success and a life changing experience for the consumers in India. Less than a year into the business and we have affected over 1,000 lives and the goal is to touch millions of lives by changing the face of fitness in India."
"Hyderabad is the first market that marks entry of F45 in India. Our intent is to make F45 training the biggest fitness phenomenon by opening 300 such studios over the span of next 5 years,” Mr. Palli added.
Brett Lee - Brand Ambassador, F45 India said, "Fitness chains in India have sprung by the dozen but many of them lack the steam to carry on or transform into successful business models. F45 is here to lay all that to rest. This chain of health transformers is innovative, cost effective and incredibly systemised in their training facility. F45 is by far the most innovative training system in the world. It has to be experienced, to be believed. I have not experienced a training system better than F45 which is highly addictive."
World’s best functional trainers work tirelessly to make the F45 experience the world’s finest. Every workout is practiced and tested at their headquarters before it gets released into the market. This is just one of the many idiosyncrasies, which make F45 so unique. Fitness enthusiasts see this as a team training facility in which members are challenged every day. High Intensity workouts, the Team Environment, pushing your mind and body are just some of the points that make F45 a unique experience and gamechanger in the world of fitness.