New Delhi: AskMeGrocery is ASKME’s foray in pan India online grocery business and has now shown their commitment to Mumbai City FC for this season of ISL. They will be featured as the jersey pendant throughout the season showing support for the team in the second edition of the Hero Indian Super League.

Commenting on the new association, Indranil Das Blah, CEO, Mumbai City FC said, “AskMe is a young, vibrant company already making its mark in the Indian e-commerce space, much like we are trying to do with Mumbai City FC in India's football landscape. We see a win-win relationship with this tie-up.”

Speaking on the development Manav Sethi, Group Chief Marketing Officer & Head Digital Strategy, said, “Football is at the cusp of becoming a scalable sport in India and is close to the hearts & aspirations of today’s youth globally & in India. ASKME has been a disruptive brand and has embraced and invested in emerging trends and personalities that have the potential to become leaders in their respective domains. Our investment in Mumbai City FC is validation of this.”

The 2nd edition of the Hero Indian Super League started on 3rd October in Chennai. Mumbai City FC will play their 2nd match against Kerala Blasters FC in Kochi on 10th October, and their first home match on 16th October at the fortress, DY Patil Stadium, Nerul, Mumbai.